From Singapore to Rwanda: Rohan Shah’s Journey to Crafting Unique Botanical Rums

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Today, we have a very special guest, Rohan Shah, originally from Singapore but now passionately in love with Rwanda. Rohan will take us on a fascinating journey through his unique botanical rum produced right in the heart of Rwanda. We'll explore the rich history of his company and learn how his passion for cocktails led him to become a self-taught distiller. Rohan will share his vision for the future of his brand and reveal what makes his rums stand out in a crowded market. We'll also dive into the business-friendly environment of Rwanda and how it has supported his entrepreneurial journey. Get ready for an inspiring conversation filled with insights, stories, and a deep appreciation for the art of rum-making.

(00:00) Introduction to Rohan Shah and Imizi Rum
(05:53) Journey to Rwanda and Starting Imizi Rum
(10:27) Crafting a Unique Botanical Rum
(13:47) The Rum Market in Rwanda and Africa
(16:12) Future Plans for Aging Rum
(18:38) Production Challenges and Team Growth
(21:33) Cane Juice vs. Molasses in Rum Production
(25:01) Vision for the Next Five Years
(26:10) Business Environment in Rwanda
(28:29) Tourism and Its Impact on Imizi Rum