Exploring the African Rum renaissance with Ron Naar

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In this episode, I dive into the fascinating rise of African rum with Ron Naar, a seasoned rum ambassador and founder of the renowned Tortuga Rum Bar in Kenya. Together, we explore the evolution of rum culture across Africa, unpack the unique challenges and opportunities within the Kenyan market, and envision the exciting future of rum production on the continent. Ron shares his inspiring personal journey with rum, the pivotal role of education in reshaping perceptions, and the tremendous potential for African rums to shine on the international stage. This conversation is a celebration of passion, perseverance, and the rich promise of African spirits.

 

Rwanda Imizirum Article about African Rum Ron's Instagram The Rum Lab interview

Chapters

(00:00) The Rise of African Rum
(01:49) Ron Nair's Journey and Passion for Rum
(03:41) Building a Rum Culture in Kenya
(06:01) Introducing Bahari Rum: A New Kenyan Brand
(08:47) The Future of Rum in Kenya
(10:27) Exploring African Rum Potential
(14:41) Educating the Public on Rum
(21:04) The Future of Tortuga Rum Bar
(24:35) The Landscape of African Rum
(28:28) Ron Nair's Vision for the Future